This is a welcome initiative that can only boost sailing’s image with its ‘younger’ participants! A win win… But in contrast with previous attempts to blend serious fashion with technical performance, Blees is 100 per cent aware that a high technical bar must be crossed before his customers get interested in any fashion merits. In launching this exciting new ‘designer technical apparel’ Dutch sailor Marc Blees intends to succeed where he knows a small few have tried and failed in the past.
#CODE ZERO CLOTHING HOW TO#
That’s what we know how to do, but what we want to do now is make technical clothing that you’d be proud to wear anywhere, not just in the marina.’ They don’t know how to make taped garments capable of standing up to the demands of life on the water. ‘There is no crossover between the marine technical apparel manufacturers in the sailing world, and world-famous fashion brands like Scotch & Soda, Tommy Hilfiger and Superdry. ‘It’s very difficult to make great sailing gear and great casual gear into one garment, and I don’t believe we have any competition because we are talking about two very different worlds,’ says Blees. Even 007 had to change before entering the casino. The challenge he set his designers was to create apparel that was tough enough and reliable enough to go racing in utmost comfort and without compromise, while at the end of the day you could step ashore and straight into the restaurant without changing and without embarrassment. In launching Code-Zero he brought together his two passions for fashion and sailing. Closer to home he has been pivotal in the development of Gaastra Pro as a successful marine brand. And yet that’s what Marc Blees has set out to achieve with his new Code-Zero brand of clothing.Ī great sailor in his own right, one of the best Finn and Star competitors to emerge from the Netherlands in recent years, Blees has also produced clothing for many big-name fashion brands such as Tommy Hilfiger and O’Neill.
#CODE ZERO CLOTHING FULL#
You remember that scene where James Bond emerges from the sea in full scuba gear and steps out of his wetsuit to reveal perfect evening dress, ready to make ladies swoon at the roulette table? Fiction, of course.
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